Internet Strategy

Triratna Links system

Pretty much every Triratna website will have a ‘links’ page to other Centres around Triratna. The details keep changing and need to be kept up to date – but that’s quite a job. So we’ve got a central ‘Triratna Links’ database which can be referenced directly by your website; this lives at You can access the html links list directly here: (there’s also a link to it in the menu of the app itself). There’s some instructions on how to use it on the Triratna Webmasters Forum here (you’ll need to be a member of the forum for the link to work).

How we present ourselves on the web

Any website is a mixture of words and images. The choice of images will have a profound effect on the impression communicated and therefore on the types of people who will be attracted.  In recent years Triratna webmasters seem to have gravitated towards more and more ‘feminine’ images for the Dharma and meditation: click here for the results of some research conducted by Vajragupta during the summer of 2010. He asks, are these the best choice of images for us and for the Dharma?


Web Literacy for Chairs

Web Literacy for Triratna Chairs is an easy-to-understand guide to basic internet jargon and concepts, by Lokabandhu, written especially for Chairs of Triratna Buddhist Centres.  You can see it as “the 51 Mental Events of the Internet”!  It includes the followinng sections –

– A brief history of FWBO/Triratna on the web
– Functions of a website
– What happens when you click…
– Things to consider when making a Website
– Going Mobile
– Triratna Resources and Projects


Web-Friendly Text

This is an excellent article by Satyadarshin on Web-Friendly Text. Contents include:

– Why should text be ‘Web friendly’?
– Why human readers need special attention
– General compositional principles
– Software visitors: Robots and Spiders
– Writing for a new website
– Acquiring links
– Further reading

Findability and Search Engine Optimisation

Another fine article from Satyadarshin, looking at some of the intricacies involved in making sure your site ranks as high as possible on Google AND is easy to use by your human readers! Download the Findability and Search Engine Optimisation article here.

Website Management

Also by Satyadarshin, the  more technical  Website Management  article gives an overview of the major issues that affect website management. It  covers:

– vocabulary and jargon;
– email issues;
– Search Engine marketing;
– some of the major do’s and dont’s to consider during site design;
– administration;
– registration and renewal of services like domain names and websites;
– and finally the roles needed to effectively manage a website.


Three Jewels Logo

Satyadarshin has re-prepared the three jewels ‘logo’ that has been in circulation for some years. No one seemed to know what had happened to the original artwork, and a few of us use it in various places – notably on Triratna News. The new artwork is available in two formats, JPG and PDF. Just click on one of the links to download a copy:

The Three Jewels: Buddha, Dharma, and Sangha.  As used for the logo of Triratna News

Download the .jpg edition (no background)

Download the .pdf edition (no background)

Download the .jpg edition (blue background)

Download the .pdf edition (blue background)

Because the newly created artwork is a vector drawing it can be resized and re-purposed to almost any size and format. So if you want a specialised variation on the theme, please ask. The logo has been copyrighted by the European Chairs Assembly, it is free for use in any Triratna venture but nowhere else.

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